End-to-end ‘Smart City’ mobility and parking management unicorn
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Parking is a global issue affecting over 2 billion people daily. AI-driven technology provides a safe and convenient solution, reducing traffic congestion in cities and improving the overall commuting experience
Overview
Smart cities aim to revolutionise urban life by leveraging technology to improve mobility and sustainability
Urban areas worldwide face mounting challenges as populations grow and cities expand. Among the most pressing issues are congestion, pollution and inefficient resource use. One significant yet often underestimated contributor to these issues is parking management. Outdated systems, limited access to real-time data and escalating costs exacerbate congestion, waste time and increase emissions, frustrating commuters and burdening city infrastructures.
According to The Sun newspaper, in London drivers spend an average of 101 hours per year stuck in traffic, resulting in significant contributions to CO₂ emissions costing the city approximately £3.85 billion annually.
MEET THE CLIENT
KERB is a global platform that revolutionises parking management and urban mobility by connecting drivers with parking spaces for any vehicle, anywhere
For drivers, KERB offers a seamless, customer-facing app that allows you to easily find, book and pay for parking in cities around the world—whether you're driving a car, motorbike, truck, bus, boat, or even a private jet.
For car park owners and operators, KERB is a powerful software solution that transforms traditional facilities into smart parking systems. “Our platform integrates with existing infrastructures, helping to reduce operational costs while optimising parking management.” — Rob Brown, CEO, KERB
KERB's vision is to simplify and innovate the future of parking by providing a modern, digital experience. With real-time information on parking availability KERB aims to reduce congestion, emissions and driver stress while promoting public transport use.
The PROJECT: next gen
Built to better address the urban mobility challenges of today, offering smarter, more efficient parking solutions that meet the needs of cities and drivers worldwide
Since its launch, KERB has experienced rapid expansion, now facilitating parking for over 15,000 vehicles daily across 26 cities. As urban mobility continues to evolve, the demand for intelligent, data-driven parking solutions has never been greater. Recognising this, KERB have committed to continuous innovation, ensuring their platform remains adaptive to the changing landscape of smart cities, sustainability goals and user expectations.
To accelerate this transformation, KERB partnered with KTX, a strategic collaboration aimed at scaling its global reach and integrating advanced AI and edge computing capabilities into its platform. This partnership is focused on developing the next generation of KERB’s product suite, delivering smarter, automated and more responsive parking management systems that drive efficiency.
Guided by a product roadmap jointly developed by KERB and KTX, this next phase of innovation is designed to align with commercial objectives while ensuring compliance with regulatory and operational requirements across multiple jurisdictions.
THE BUILD
We broke down the key elements of the project, what exactly needs to be built, how long it will take and what the priorities were
This project tackles the complexities of urban parking by implementing a structured, step-by-step development strategy. With a focus on leveraging advanced technology, it prioritises efficiency, streamlined operations and reduced congestion. Each phase is designed to complement the next, further creating a cohesive and scalable solution.
The roadmap includes key milestones for deploying a dynamic pricing system, predictive analytics for parking demand, real-time space optimisation and frictionless user experiences powered by automation.
live progress update
“What we are building doesn't just put us near the top, it places us far ahead of all competitors as a global leader”
Sean from KERB, a 17 year veteran in the industry
The project has been underway for 6 months, with the completion of foundational features such as “Bays”, which facilitates parking zone setup and configuration. We are now building the pricing engine, a key component that allows operators to design and manage global pricing rules for parking. This capability addresses a persistent challenge faced by service providers in the industry.
